Starkey’s Livio AI Wins ‘Technical Innovation of the Year’ at Stevie Awards
The Chalfont hearing centre is always on top of the latest hearing aid tech and we love to bring good news when its deserved. We here like Starkey hearing aids and products so we are really pleased that one of our suppliers has some a prestigious award for their hearing aids. You can read bellow what this is all about but just to say we at Chalfont only supply the best on the market.
If you would like to know more or even try a set of hearing aids on a trial to see how you get on with them please call us for an appointment and let us start that better hearing journey together.
Chalfont hearing centre for better hearing.
The Stevie Awards recognize achievements and positive contributions of organizations and working professionals nationwide.
Livio AI was said to be chosen by a team of expert judges in the areas of business and innovation for its “technical brilliance, innovative capabilities, and ultimate positive impact.” One judge said it’s an “innovation [that] caters to real-world problems that needed a solution.”
Starkey Hearing Technologies designs, develops, and distributes comprehensive hearing solutions. Starkey believes in using superior hearing technology as a means to something even greater—creating meaningful connections between people and their worlds.
For more information on the revolutionary Livio AI product line, visit starkeypro.com/livio-ai.
Ear wax removal Amersham
Looking for ear wax removal in the Amersham area? Try the Chalfont hearing centre. If you are in need of expert advice for ear wax issues or you know you have ear wax issues, the Chalfont hearing centre have various ways they can remove it. The latest technique is using a small hoover type of machine. This very gently removes ear wax using Micro-Suction. Suction so small you can hardly feel it. Leon Cox the lead audiologist at Chalfont hearing and Henley Hearing clinic will advise you on which ear wax removal service he recommends. For many reasons ear syringing may not be the most appropriate method.
Ear wax removal Amersham
Sometimes ear wax removal can be called ear syringing. Chalfont hearing can do the traditional ear syringing technique if you prefer.
Wax appointments always available, please call reception.
Chalfont hearing news:
New Apple Watch Feature to Measure Noise Levels
The Chalfont hearing centre offers the very latest in hearing aids and hearing wearable connectivity.
The app, known as “Noise,” will periodically use the watch’s microphone to check sound levels, and will issue a warning if sound reaches or exceeds 90 decibels, according to Mic. Users will also be able to perform checks on demand as well.
The Mic article does note, however, that the Noise app will not measure sound levels when listening to music via headphones.
To read the article in its entirety, please click here.
Image: © Jair Fonseca – Dreamstime.com
Ear wax removal Bucks
Ear wax removal Bucks . The Chalfont hearing centre is the place to find out more information if you are suffering with hearing loss of any type. Sometimes the loss can be quite mild and irritating so you just put up with it for now. This could easily be a build up of wax that is blocking the ear canal and can easily be removed in a few minutes at Chalfont Hearing centre. Ear wax removal is usually done using a very very small suction device called Micro-Suction. We have produced a video on how this works and how the ear wax removal appointment will look like. Leon Cox is who you would see at Chalfont hearing and he is shown on the video.
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Chalfont Hearing News:
International Campaign for Better Hearing Announces Results of Hearing Loss Survey
A new survey conducted in ten countries, specifically designed to study the habits of people with hearing loss, reveals how people around the world feel about their hearing condition and how addressing hearing loss with treatment can help significantly improve quality of life.
The study results, which the The International Campaign for Better Hearing announced in a press release, conclude that 74% of respondents from around the world with hearing loss have at some point been embarrassed, while 69% have felt anxious, 64% have experienced feeling socially isolated, 59% felt tired/drained, 62% suffered from anger or frustration, and 49% have even felt unsafe as a result of their hearing loss.
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The US ranked highest, with 81% of their respondents experiencing social isolation because of their hearing loss, while people in Spain were the most likely to have experienced feeling unsafe because of their condition (79%).
After recognising a problem with their hearing, 3/10 people globally delayed getting assessed and treatment as they believed losing their hearing was just a fact of ageing and therefore couldn’t be helped, and 24% delayed seeing a professional as they were too embarrassed to go.
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The US and UK respondents were quickest to seek medical help with 17% of US respondents and 16% of UK respondents pursuing advice as quickly as within a month of noticing a problem with their hearing. However, it took 22% of Irish, 18% of Australian, and 18% of New Zealand respondents over 5 years to seek help. Overall, less than half of respondents across the globe sought advice for their hearing issues within 6 months, and more than a third waited over a year.
After being diagnosed with hearing loss, 91% of respondents had treatment globally, which included hearing aids, cochlear implants, surgery, and wax removal. According to the survey, respondents from Ireland were most reluctant to accept treatment—35% compared to the global average of 9%.
The most common treatment for hearing loss across the globe was wearing a hearing aid, topping the poll in all but one market region. In fact, more than 8/10 of respondents in half of the countries polled reported that they wear aids, and significantly, 84% reported that their life has consequently improved by treatment.
The survey revealed that the most common prompts for recognising hearing problems are difficulty with conversations (62%), having to turn up the radio/TV (60%), and having friends and family point out that they are missing out on sounds (51%).
“In general, it seems that noticing hearing issues does not always spur us to seek medical advice, even though a vast majority have at some point felt anxious, unsafe, or alone. In fact, we are actually willing to wait a considerable amount of time and live with our symptoms,” said Ann-Kristin Foss, brand and communications manager, International Campaign for Better Hearing. “Considering how much of a difference hearing loss treatment can make to our lives we want to encourage more people to get their hearing checked as soon as they notice any difference to their hearing ability.”
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“If you noticed a problem with your eyesight, you would almost certainly get checked out as soon as possible, and would visit an optician for a diagnosis,” said Foss. “Over half of the respondents that took our survey were more likely to turn to health services than to a hearing specialist for diagnosis of their hearing issues. Thanks to the International Campaign for Better Hearing, everyone can now receive a free hearing test at a number of professional hearing clinics across the world.”
The International Campaign for Better Hearing survey also looked to find out whether people with hearing loss were aware of the links between unaddressed hearing loss and health issues, and the results reveal that the majority of global respondents demonstrated an “alarming lack of knowledge” of how hearing loss can affect overall health. Whilst many are familiar with the links between hearing loss and social withdrawal and depression, more than three quarters are unaware that hearing loss can cause problems with heart health, strokes, and diabetes. Furthermore, 80% aren’t aware that untreated hearing loss may increase your risk of developing dementia. This question was also posed to family members of people with hearing loss, which produced slightly more positive results.
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The International Campaign for Better Hearing advocates the importance of hearing loss identification, offering free hearing tests for everyone—particularly encouraging people over the age of 60 to have their hearing checked at a clinic for free, as they are at a higher risk of hearing loss. The initiative, which is supported by hearing care retailer Audika Group, is making every effort to inform and educate about hearing health and the dangers of untreated hearing loss as well as making hearing aids accessible to those who otherwise could not afford them via a give-back program.
For more information visit: https://www.campaignforbetterhearing.org/
Source: The International Campaign for Better Hearing
Hearing aids available Bucks
Hearing aids available Chesham
Hearing aids available in Chesham by Oticon hearing
Hearing aids available Chesham at the Chalfont hearing centre. A new style of hearing aid is now available for the younger generation. Made by Oticon. OPN Play. These hearing aids are available at specialist children’s centres who cater for children hearing loss. Many people suffer from hearing loss and we at the Chalfont hearing centre do cater for the older generation. We also conduct hearing tests and remove ear wax by appointment. Digital hearing tests are available again by appointment. The new Oticon Opn Play are designed for children only.
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Once we conduct a full spectrum hearing test we will go through the results with you to determine what hearing loss you may have and if any what type of remedy we can offer. This maybe through hearing aids or ear wax removal.
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Chalfont Hearing News:
Oticon Introduces Opn Play
Oticon announces Opn Play™, a new child-friendly hearing solution, is said to “improve speech understanding in simple and complex listening environments and provides access to multiple speakers, without reducing environmental sounds important to incidental learning and safety.” The new Velox S™platform fuels Opn Play to provide children with the best possible conditions to grow, thrive, live, and learn, according to the company.
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According to pediatric best practice guidelines, it is crucial to give children as much of the auditory environment as possible, in particular speech, to create the best opportunities for learning and language development.* Opn Play featuring OpenSound Navigator™ (OSN) helps accommodate best practice by delivering the “optimal signal-to-noise ratio across varying listening environments to constantly optimize learning opportunities.” Unlike traditional omnidirectional and directional approaches, OSN reportedly gives children the best of both worlds—“always open” access to a balanced soundscape that helps support the natural way the brain makes sense of sound, even in difficult listening environments.
A study at Boys Town National Research Hospital with children ages 6-15 reported that OSN offered an average of 4 dB SNR improvement in speech recognition (up to 30%) whether the child faced the speaker directly or faced away. The same study found that OSN preserves competing speech to allow access to multiple talkers, supporting incidental learning for children.
“Young children naturally learn a tremendous amount from overhearing or incidental listening, but children with hearing loss have fewer opportunities to learn by overhearing, especially when they are not looking directly at the talker,” said Maureen Doty Tomasula, AuD, senior product & marketing manager, Oticon Pediatrics. “The ability of OpenSound Navigator to preserve speech coming from different locations allows access to other talkers in the background, which is fundamental to incidental learning in school-age children.”
In a separate study of listening effort for children, researchers at VU University Medical Center in Amsterdam found that OSN improves speech understanding by up to 5 dB SNR with less perceived effort compared to traditional omnidirectional technology.**
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Powered by the new Velox S platform, Opn Play reportedly analyzes sound at 56,000 times/second to give children access to speech details with “more natural sound and increased comfort,” according to Oticon. OpenSound Optimizer™, a new technology in Opn Play, uses “ultra-fast” detectors and a patented breaker signal to proactively manage feedback, even before it occurs. Hearing care professionals can now fit children with up to 6 dB more gain, helping to allow more stable gain for closed fittings and more open fittings. This helps enable Opn Play to provide the brain with up to 25% more speech cues, without the risk of feedback.*** The new technology helps ensure stable access to speech details to support better language development and is said to allow children to play, hug, interact, and wear hats and helmets without feedback.
Easy Connectivity at School and Home
Opn Play offers compatibility with existing classroom solutions. A new option—Opn Play plus Oticon ConnectClip—can enhance incidental listening and communication between parents and children with hearing loss, especially when there is distance or noise present, such as when riding in the car, at the playground, or in a stroller. ConnectClip helps make it easy for children to stay connected to the most important speakers in their lives, parents, friends, teachers, and coaches. Opn Play is Made for iPhone® and connects with smartphones, laptops and other Bluetooth®-enabled devices.
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The Opn Play miniRITE R offers a rechargeable lithium-ion solution in a “discreet design,” helping to eliminate the hassle of handling and replacing batteries every few days. The charger features a stable magnetic connection and is said to deliver a full day of power, including streaming, with an overnight charge.
The Oticon Opn Play family is available in fitting ranges from mild to severe across all styles and in an array of kid-friendly colors. For more information about the entire Oticon Opn Play family, visit: www.oticon.com/opn-play.
* American Academy of Audiology (AAA) Clinical Practice Guidelines Pediatric Amplification June 2013
** Ng E, Goverts T, et al. (2019). Oticon Whitepaper.
*** Speech Intelligibility Index. ANSI S3.5.
Hearing and Depression link
New report into depression and hearing has been published. We at the Chalfont hearing centre are well aware of this link and can help with making your hearing a little better.
Bucks hearing and Ear wax removal centre
Bucks hearing and Ear wax removal centre is at the Chalfont hearing centre the independent hearing and ear wax specialist covering Chalfont, Amersham and Henley. If you are having issues with hearing in general we can conduct a hearing test at one of our centres either in Chalfont or Henley. The comprehensive hearing test will take around an hour of your time, but the results will be know there and then putting you in control of your hearing. We can then discuss what hearing instrument (hearing aid) you may need if required. There could be other issues at play if you are not hearing as well as you think you should be. We can before the test look to see if you have any ear wax present. Ear wax isn’t usually an issue, we all need a little for good ear health. However in some cases excessive ear wax build up can become an issue and if you have excessive ear wax we will clear this before any test is conducted.
Ear wax removal Chesham Bucks
Ear wax removal is very easy and painless. We use the Microsuction ear wax removal method as this really is the gold standard of ear wax removal. We also can use the older method of ear wax removal called irrigation or some may know this as ear syringing. This method uses warm water to gently irrigate the ear to help release the ear wax out from the ear.
So if you are having some hearing issues and would like afamily run professional ear wax removal service then book an appointment. We can discuss at the appointment any of the issues at length. After all we are all ears!
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Chalfont hearing News:
Bringing world wide news on hearing to our local area.
New hearing aids Chalfont, Bucks
New hearing aids in Bucks at the Chalfont hearing centre. We are used to new hearing aids arriving from various manufacturers all year round, but when something is really new and exciting we love to tell you and our existing clients why we are so excited.
Hearing aids have evolved in recent years. Digital hearing aids have made the devices so small and powerful they are no longer what people expect to see. The huge hearing aid of old is getting less visible these days, the new as powerful hearing aids are now tiny. If you are looking for new hearing aids in Bucks, we are the place for you!
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The tech inside these little wonders are amazing on so many levels. Take one of the many things they can do. They can connect to your mobile phone and you can talk wirelessly without the phone in your hand as if you were talking to a person next to you. The hearing aid is catching your voice and transmitting this to your phone via bluetooth. You can hear perfectly as your hearing aid is in your ear so you don’t have to really listen hard to get what the conversation is. It’s all done without you doing anything. This tech isn’t new, it has been around for some years, but if your hearing aids are not ”Connected” versions, then maybe when you are next due a new set of hearing aids, you can ask to be told of what’s new in this ”Connected” world.
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Leon Cox the lead audiologist at Chalfont hearing will be happy to show you and explain all about what is new and on offer. He will also show you how you connect your new digital hearing aid with various tech such as mobile phones, iPads, and the T.V.
Make your appointment with Leon now by calling reception.
Chalfont hearing news:
Semtech and Sonova Launch Jointly-Developed Radio System
Semtech Corporation (Nasdaq: SMTC), a supplier of high-performance analog and mixed-signal semiconductors and advanced algorithms, and Sonova, a developer of hearing care solutions, announced a jointly developed advanced radio system. The ultra-small integrated circuit (IC) is said to be a main component for a new generation of hearing aids, enabling support for multiple radio protocols in the 2.4GHz band, as well as effective operation on very low power, according to the announcement.
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“This chip allows Sonova to move in a new direction with our hearing aids,” said Marc Secall, director, research & development, wireless, at Sonova. “The breakthrough radio technology and power management are the game changers for hearing aids. It allows them to support a number of applications that have previously not been possible in a hearing aid, all at low power consumption and low supply voltage. Possible applications span from connectivity to any Bluetooth®-enabled audio device (eg, a smartphone or television) to full duplex audio streaming between hearing aids and connectivity to wireless microphones.”
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“Semtech continues to innovate and create flexible, reliable solutions for challenging applications associated with the best radio frequency connectivity at the lowest power and 0.8V supply voltage,” said Jean-Paul Bardyn, vice president of research and development of Semtech’s wireless and sensing products group. “Sonova has long been a leader for hearing devices. By implementing Semtech’s technology and enabling access to the Cloud, we believe that these devices will enrich the IoT-connected solutions which Semtech is serving with LoRa Technology.”
Source: Semtech, Sonova
Images: Semtech, Sononva
Hearing aids Bucks
The Chalfont hearing centre is located in Little Chalfont Bucks. Little sister the the Henley hearing centre but does all the same procedures such as dispensing the latest Digital hearing aids and ear wax removal using Microsuction or the traditional syringing of the ears called water irrigation. Microsuction is the better way to remove wax in most cases.
Ear wax removal is available by appointment and a limited amount of out of hours appointments are available but please call reception if you require out of hours.
Comprehensive hearing tests are also available. Please make sure that any ear wax issues are clear before you take the test, if you need ear wax removing prior the test please call reception and make this clear to reception that you will need ear wax clearing first.
Amersham ear wax removal
Amersham ear wax removal at the Chalfont hearing centre Bucks. If you are suffering from blocked ears, excessive ear wax and need this the be relieved then please call our Chalfont or Henley centres for an appointment. Leon Cox the lead audiologist can assist in ascertaining the ear wax issue and clear the ear blockage. Using Microsuction for the ear wax removal is the simplest and easiest way although if preferred we can use the traditional water irrigation technique.
If you need or want a hearing test this also can be conducted at the either branch, along with information on the very latest digital hearing aids by the major manufacturers.
The Chalfont hearing centre is a premium independent hearing centre serving the whole of Buckinghamshire.
Best place to buy your hearing aids, Bucks
Chalfont Hearing Centre is based at Little Chalfont Bucks and is run by Leon Cox the lead audiologist. Offering a full hearing service including hearing tests, ear wax removal (using Micros-Suction) and the fitting of the latest digital hearing aids for the Bucks area including Amersham and Beaconsfield. The Chalfont Hearing Centre can sometimes fit in early appointments through cancellations, so always ask to see if there are any early appointments needed for Ear Wax removal. Please mention this when you book an ear wax removal appointment.
Chalfont Hearing Centre, News:
Widex Announces TV PLAY and RedDot Award Honor
Widex A/S, Lynge, Denmark, the privately-owned Danish hearing aid company, has announced the launch of WIDEX TV PLAY™, a high-end TV accessory and streaming solution for WIDEX EVOKE™ hearing aids. The sleek and versatile TV PLAY received the Red Dot Design Concept Award last Friday, September 28, for its pleasing design.
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Widex has also been honored as a leader in innovation in the RedDot Design Ranking for Design Concepts. The company placed number 4 out of 15 companies in the Americas and Europe region in recognition of its pursuit of design excellence over the past 5 years, reports the company.
Shipments of TV PLAY will start in November.
A valuable accessory for hearing aid users. A 2017 Nielsen survey1 reported that the US 65+ population consumes a daily average of 6 hours and 57 minutes of TV. Despite the growing number of mobile and web-based streaming services, watching TV is more popular than ever. But for some, it’s a struggle to hear the TV. Hearing aid users can find it hard to hear the TV over the other sounds in the room. In fact, some studies suggest that 78% of hearing aid users have trouble understanding things on the TV.
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Designed for ease of use. According to Widex, TV PLAY lets hearing aid users enjoy great TV sound effortlessly through their hearing aids by providing direct streaming to both ears. TV PLAY is designed for fast and easy to set up, intuitive to control, and delivers outstanding and stable sound.
TV PLAY drops the “boxy” look of many TV streamers and instead has a futuristic design that blends in with modern homes. And if you prefer to have TV PLAY out of sight, the slim and discrete design fits behind flat screen TVs with no trouble, according to the company.
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“At Widex we work to ensure that hearing aid users get the most of all aspects of life,” said Widex President and CEO Jørgen Jensen in a press statement. “We know that TV is an important part of staying in touch with the world around them through news and entertainment programs. TV PLAY gives them a better and more stable experience that also looks great in their living rooms.”
Maximum streaming stability. With Widex’s patent-pending dual-antenna technology, TV PLAY is said to offer maximum streaming stability. An easy-to-use app lets users balance the volume of the TV sound with ambient sounds and conversations—or choose just to hear the sound from the TV.
1. Nielsen. Total Audience Report Q2 2017. November 16, 2017. Available at: https://www.nielsen.com/us/en/insights/reports/2017/the-nielsen-total-audience-q2-2017.html
Source: Widex A/S
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Hearing aids and ear wax at the Chalfont hearing centre
Ear wax can be a debilitating condition if not treated. Your hearing will suffer and you maybe become less involved in your surroundings. Not being able to hear properly really can be a pain in the ear in more ways than one. At the Chalfont hearing centre we can asses your ears, if there is ear wax to be removed then we can do this painlessly and very quickly using Micro-Suction. You don’t feel anything at all and it can be done very very quickly by Leon Cox the lead audiologist at the Chalfont hearing centre.
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Book an appointment and we can soon sort out any hearing issues or ear wax issues. Todays hearing aids/instruments really are breathtaking on how they have evolved in the last 5 years. These digital hearing aids are something else when it comes to connectivity. They will connect to your iPhone, Android phone and wearable digital watches. Ask us to give you more information.
Ear wax removal for the Buckinghamshire area and beyond.
Chalfont hearing centre News:
Phonak Launches Marvel with Universal Binaural Streaming and New Level of Sound Quality
New levels of binaural sound quality and universality. One key feature that immediately jumps out in Audéo M is its sound quality. For real audiophiles and others accustomed to hi-fi systems, the sound quality in today’s hearing aids is very good, but can still prompt them to ask why the devices can’t sound like stereo headphones. Of course, the problem—which has been around even before made-for-iPhone (MFi) systems became available—stems primarily from the venting of the aid for real-life environmental speech and sounds. This provides the important natural sound benefits associated with open-fit aids, but has required a trade-off in streamed sound quality. With the Audéo M, Phonak has reinserted a clear richer sound into streamed music, TV, or other devices via hearing aids—and demonstrated fairly dramatic differences in a paired comparison test. The system features AutoSense OS 3.0 which reportedly classifies streamed media for optimized listening.
“We have the first classifier that also operates on the streamed signal,” said Christine Jones, AuD, Phonak US vice-president of Audiology and director of the Phonak Audiology Research Center (PARC) in Warrenville during a presentation at the media event. “Some of the early work we did highlighted that there was an opportunity with streaming—as with the unique listening environments that can also be encountered by patients—where someone’s preferences may be very different than when listening to streamed speech, or dialog in media, movies, etc. Listening goals can be different, and sound quality preferences can be different. So, now we are not only classifying the environmental sounds, but we can also classify those streamed sounds to deliver the best possible experience under all listening conditions.”
Although the advanced design of the previous Audéo B-Direct model is award-winning, it does not feature binaural streaming. With the new Audéo M, wearers can now binaurally stream audio content, including smartphone calls, music, eBooks, and more, to both ears from any Bluetooth device.
Phonak points out that iPhones account for only 13% of smartphone use worldwide compared to 86% for the Android OS, and wearers’ choices have been limited primarily to hearing aids that utilize the MFi protocol. Additionally, even with IOS-compatible devices, some forms of MFi hearing aid streaming (eg, streaming from MacBooks and iMacs) were unavailable until now. SWORD 3.0 is capable of running Bluetooth Classic, Bluetooth LE, AirStream Technology (for TV), and Binaural VoiceStream Technology for high-speed data transmission between the two hearing aids in a binaural fitting. The new system even works with Siri and LiveListen. (Phonak’s proprietary Roger 2.4 GHz signal will also have direct streaming capabilities to the hearing aid next fall.)
“This means we now have universal binaural wireless connectivity,” said Dr Jones. “In order to have the best access to speech on the phone, it’s best to hear well with both ears. And, beyond that, we are the only product that now connects to not just Apple and Android, but any Bluetooth device. This opens up a new world of connectivity for people because of its universal nature…What this means is, that in those cases where something is not accessible through the Apple iPhone or device, it should be accessible through the hearing aid.”
Jones explained that Phonak has also created a sophisticated system called “Environmental Balance” that controls how users hear the streaming in addition to how they hear the surrounding environment, both of which can still be adjusted via the basic volume control. All of this has the potential to open up even more of the popular streaming applications.
Better processing and noise reduction, reducing cognitive load.Additionally, the enhanced SWORD OS incorporates Binaural VoiceStream Technology™ into Marvel hearing aids, a technology most recently employedin Advanced Bionics’ Naida CI sound processor. This four-microphone technology is reportedly capable of improving speech understanding by up to 60% in noisy places like restaurants, while simultaneously reducing the amount of effort by 19% required to listen and understand.1,2
“Audiology is at the heart of everything we do at Phonak,” said Sonova Group VP Martin Grieder in a press statement. “That’s why Marvel is such a game-changer for our industry. Marvel technology empowers people and provides a true ‘love at first sound’ experience. We believe the sound quality is second to none, and it begins the moment the person puts the hearing aids on.”
Lithium-ion rechargeable technology for “a full day of streaming.” While no reliable statistics exist on the market penetration of rechargeable hearing aids, most experts estimate that about 17-20% of all hearing aids now feature rechargeability. Phonak has been a pioneer in rechargeable hearing aid technology, creating in 2016 the first lithium-ion hearing aids—a technology that appears to be gaining ground with hearing aid manufacturers.
According to Phonak, Marvel hearing aid wearers can enjoy a full day of hearing aid use—including streaming— on a single charge. The Audéo M rechargeable hearing aid also offers new features, automatically turning on or off when taken out or being placed into the charger. The system includes new LED lights and a new mini charger.
Remote fine-tuning and live voice-to-text transcription apps. With Marvel hearing aids comes the introduction of a suite of convenient smart apps. The myPhonak app allows wearers to have their hearing aids adjusted in real-time, in any situation, anywhere via videocall by the hearing care professional. It also gives consumers the ability to rate their hearing aid satisfaction in various environments and directly send this feedback to their hearing care professional.
The myCall-to-Text app reportedly provides live transcription of phone calls from the other party in more than 80 languages. This provides an extremely useful option for hearing aid users in noisy environments, or for people who prefer additional visual captions when using the phone.
New marketing campaign and rollout. A suite of marketing materials has been developed to promote the Marvel launch. Phonak US Vice-president of Marketing Barb VanSomeren explained that the marketing surrounding Marvel emphasizes its multifunctionality, providing consumers with access to the world of sound that we all want via enhanced sound quality, a constellation of devices and streaming options, and phone calls. The new marketing assets highlight Phonak technology, audiology leadership, and Marvel’s diverse capabilities, and includes a video series that features two women exploring all the different ways Marvel can be used in a contemporary format (eg, the women’s dialog resembles the TV show Grace and Frankie) .
The rechargeable Audéo M-R will be available in November along with the zinc air Audéo M-312, and Phonak will add the Audéo M-312T and Audéo M-13T in February 2019. A rechargeable version of Marvel with T-Coil (Audéo M-RT) and RogerDirect functionality will be available as a firmware upgrade in Fall 2019.